![]() The word Movistar has not changed either. The shape of the M-shaped figure remained the same. According to creative director Tim Simmons, the chosen shade expresses more emotions. Since 2017, “M” is 2D: Lambie-Nairn has taken the path of simplification and removed the 3D effect to make the design more understandable, in line with the trendy minimalist style. The geometric figure does not have a single corner, which makes it look plastic and dynamic. It is, in fact, a long, uneven strip that widens at the bends. Movistar’s trademark is a capital “M,” which represents the name of a telecommunications company. The color has also changed: after the rebranding, it has become darker and deeper. But in the logo, the letter “t” has a small diagonal cut at the top. The typeface has several similar analogs: Core Sans NR 65 Bold from S-Core or Yorkten Demi from Insigne Design. This bold grotesque is owned by the Spanish firm Telefonica, which owns the Movistar brand and all of its assets. At the bottom is the word “Movistar.” The developers converted the first “M” to uppercase and used a Telefonica Headline font for the inscription. Designers have retained its plasticity, conveyed in jagged edges, curves, and roundings. Above is a stylized letter “M” in the form of a wave. As before, it has a vertical configuration. In June 2020, the company had a new logo. And they changed the color palette, completely abandoning the gradient green. They redrew the letter “M” and made it flat, removing the signature 3D effect. Specialists have adapted the logo to the digital world to position Movistar as a vibrant and modern company. In 2017, the international branding agency Lambie-Nairn developed a new visual style. ![]() Despite this, the volume remained, which is what the artists sought. Now the M-shaped graphic sign no longer seems as “slippery” as before. Light stains disappeared and with them some dark spots. In 2010, the creators simplified the design but retained the previous concept. The characters in the word “Movistar” are rounded and lowercase, although “t” looks like a capital letter. The font of the inscription has also changed. Due to the shadows and glare, creating a 3D effect, the figure seems plastic. She looks like an uneven wave of yellow-green color. It was then that a recognizable figure appeared in the form of the letter “M,” which became a cult element of the visual identity of the brand. Immediately after the name change, she conducted a massive redesign. In 2004, the company was renamed Movistar. This is a tribute to the Spanish company Telefonica, which owns Movistar. On the left, the developers placed the letter “T,” consisting of 12 points of different diameters. And to give the image dynamism, they used a small five-pointed star instead of a dot above the “i.” The font of the inscription is made in italics without serifs. Designers interestingly beat the two parts of the word, making the first half (Movi) blue-green and the second (Star) yellow-orange. ![]() The telecommunications company was originally called “MoviStar.” It is this spelling with the capital “M” and “S” was reflected in her debut logo. The company has been in existence since 1995 and adopted its current name in 2005. It provides landline, broadband, and mobile services in Spain and Latin American countries. Movistar is a Spanish telecommunications operator owned by Telefonica. Before that, simple emblems were used that did not leave a noticeable mark in the history of the brand. Please see that I have already defined the android:background="#041A37", still the screen remains default color: black.The prototype of the famous graphic sign Movistar appeared in 2004. I am unable to set the background of my settings screen, this screen is displayed with help of xml file shown below. I have a PreferenceCategory, xml file and I have defined all preferences in it, I call this from class that extends PreferenceActivity. ![]()
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